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Questions to Ask When Evaluating A Website Designer
It is easy to see if you like the esthetic elements of a designers work. Looking at websites they have done provides a simple answer to questions regarding the "look" of a website. The more important issue is, will their website design perform on the search engines? Will the pages they design earn positions on the top pages of the search results? Ultimately, will the website they create for you get you business? The following questions will help you to evaluate the knowledge and abilities of the website designer.
#1 What elements do you incorporate into your page designs so that the pages earn high positions on the search engines?
Answers:
Place keyword and description meta tags on each page with EACH page targeted at different keywords
Use keywords in the page Title
Place a keyword sentence or paragraph near the top of the page
Use HTML coding to place emphasis on keyword sentences <h1> <h2>
Use "ALT" tags to place further keywords
#2 With a real estate website what are the critical keywords or phrases?
Answers:
The two most important are "real estate" and "realtor" combined with the nearest major city and the county.
These must be combined as phrases in the keywording and on the public page in the page content.
#3 What promotional and reporting services do you offer in addition to your website design work?
Answer:
Here you are looking for submission services, search engine position reports and log analysis. Submissions to the top search engines should be done manually and, in most cases, each page of the site must be submitted. Position reports tell you what your positions are on the search results and the log analysis can give you a complete analysis of your visitor traffic down to and including traffic counts from each search engine, what keywords your visitors are using and the traffic to each of your pages.
#4 Does he/she offer a guarantee of search engine placement?
Answer:
A qualified website designer has the confidence and the track record that allows him to guarantee a certain success in placing the pages of a website on the search engines. If he will not offer this commitment, then you know that his pages do not perform on the search engines.
Contact us:
GAW Associates
6550 Somerset Drive, Suite K206
Boca Raton, Florida 33433
561-394-4467
E-Mail: [gaw@gawassoc.com]