Understanding
Website Activity
The
technology of computers and the Internet provides a tremendous amount of
information about your website activity. No other advertising medium
provides the information on readership that we can access on the
Internet. We know how many people visit the website, what search engine
they used to find the site, what keyword search they used, which pages
they viewed, what day and time they visited and how long they stayed on
the site. If they came from a link on another website we know that. This
section examines this information and explains how we use it to measure
the effectiveness of a website. This information is also used to improve
the site.
Section
Outline:
Visitor
Traffic
Counters
Identifying the source
Valuing the traffic
Web Log
Analysis
Visitor traffic
Referrer report
Search Engine activity
Keyword Report
Entry Pages
Exit pages |
Search
Engine Position Reports
Web Position Software
The positions
Valuing the positions
Trend Reports
Comparing competitors
|
